As devastating wildfires continue to rage across Southern California, state officials are taking a firm stance against those attempting to exploit the crisis through illegal price increases and fraudulent schemes.
California Attorney General Rob Bonta announced strict enforcement measures against price gouging during a recent press conference, emphasizing that businesses can only raise prices by up to 10% during the emergency period. Violators face serious consequences, including up to one year in jail and fines of $10,000.
"We've seen businesses and landlords jack up prices illegally," Bonta stated. "This is against California law and we will hold violators accountable."
The warning comes as thousands of displaced families seek temporary housing and essential services. Governor Gavin Newsom has extended price gouging protections in Los Angeles County until January 2026, covering building materials, storage services, construction, and other critical goods and services.
Bonta specifically addressed businesses using automated pricing algorithms, warning that even computer-generated price increases exceeding the 10% limit violate state law. "Ignorance is not an excuse," he emphasized.
Officials also cautioned residents about various scams emerging during the crisis, including:
- Fake contractors demanding advance deposits
- Fraudulent insurance adjusters seeking personal information
- Scammers impersonating government officials or relief organizations
- Phony charities targeting vulnerable populations
Los Angeles County Sheriff Robert Luna announced that federal prosecutors are prepared to pursue cases against anyone exploiting fire victims. Law enforcement urges residents to verify credentials of contractors and charities, avoid upfront payments, and report suspicious activity to authorities.
The warnings come as multiple wildfires, intensified by drought conditions and Santa Ana winds, have claimed at least 24 lives with more people still unaccounted for across Southern California.