Wal-Mart to Provide Personalized Online Shopping Experience to its Customers

Wal-Mart is making efforts to personalize your online shopping experience. It is going to make certain changes on its website and is also rolling out new features.

All these efforts are also being made to give a stiff competition to Amazon.com. Wal-Mart in its website will show its shoppers more products that they may like based on their previous purchases. Wal-Mart will customize its homepage for each shopper depending upon where he lives.

It will show local weather and events and also, the customer's search and previous purchases. To cite an example, if a new mother has bought a stroller on Walmart.com then the refurbished website will recommend the new mother diapers and car seats.

The personalization touch will lead to complete revamp of the site by early 2015. Wal-Mart is considering ways to increase its business online at the time when its U.S. discount division is not able to meet the desired results in sale.

In its fiscal year ending on January 31, Wal-Mart Stores Inc.'s e-commerce sales have increased by 30%. Wal-Mart finds growth opportunities in the online business and does not want to leave any stone unturned to explore that option.

Experts said that it has become a top-most requirement for Wal-Mart to personalize website as they are competing with Amazon.com, which is known for customizing content for shoppers.

Home Depot and office-supplies retailer Staples are some other retailers that are already ahead of Wal-Mart when it comes to personalizing the online shopping experience.

Wal-Mart is hoping that customers will like the changes as they have appreciated the improvements it has made in the website in past two years.