Travel Alberta’s ad deal with L.A. Kings attracts more tourists
Travel Alberta Chief Marketing Officer Royce Chwin has claimed that their exclusive tourism advertising agreement with the NHL team L. A. Kings proved very beneficial for Alberta's tourism business.
Chwin said that the advertising deal, which was first signed as the Preferred International Travel Destination of the LA Kings in 2012, scored big for Travel Alberta.
He added the LA Kings recently commemorated its second Stanley Cup victory. Fans who attended previous week's playoff games in California would have seen Travel Alberta's presence on the team's the immense 'We are all Kings' banners.
Speaking on the topic, he added, "Of course, who knew when we originally signed up with them a couple of years ago that would be the same year they went to the playoffs and won the Stanley Cup, so we renewed the agreement and same thing happened."
The rate of tourist visits from southern California to Alberta has increased in double-digits since 2012, thanks partly to the adverting deal.
The deal costs Alberta nearly $560,000 per annum but Chwin claimed that the cost of buying akin advertising in the area would cost more than $3 million. The deal allows Alberta to place its logo on L. A. Kings' banners, in-arena signage and other products. In addition, the deal enabled the province to mention itself as a popular tourism destination on the NHL team's social media pages as well as in its messages to fans.
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