GOP candidate Peterson launches online platform to fix needs of small businesses

GOP candidate Peterson launches online platform to fix needs of small businesses

Pete Peterson, the GOP candidate who will vie against Democrat Alex Padilla for the post of California's secretary of state in November this year, on Thursday launched a new online platform to fix the needs of small business owners.

Peterson called the new platform an 'idea aggregation & prioritization' platform, and said that the platform would prop up online civic engagement.

Speaking about the online platform, Peterson said, "It promotes online civic engagement, and engages small business owners and entrepreneurs directly. I've been called somewhat of a 'civic engagement geek.'"

It will gather feedback from the state's small business owners and condense their main problems into easily searchable data. It will allow users to vote "yes" or "no" on every issue. The issues will then be shared directly with the secretary of state's office.

It is the first time that the system is being used in a political campaign, but Peterson claimed that he has nearly four years of experience in working with such online platforms. He added that government was going to need to make use of technology beyond social media to engage the public.

Peterson, who spent just $150,000 on his campaigns, received 29.7 per cent of votes cast in the state's primary on Tuesday this week.

Peterson and Padilla will try their luck for the post of California's secretary of state in a close, hard-fought midterm election race scheduled to be held on November 4, 2014.

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