California tribe sponsors anti-‘Redskins’ ad

California tribe sponsors anti-‘Redskins’ ad

A Northern California Native American Tribe has sponsored a powerful anti-'Redskins' ad that will be aired during NBA Finals between the Miami Heat and the San Antonio Spurs on Tuesday night.

Sponsored by the YochaDehe Wintun Nation, the ad criticizes the derogatory name of the Washington NFL franchise. It gives a message for changing the name of the Washington D. C. NFL team from "Redskins" to some other less offensive name.

The two-minute ad features a montage of contemporary video as well as historic photographs of famous members of the Native American community, ranging from Chief Sitting Bull to Olympic Gold Medal winner Billy Mills.

The ad shows scenes of everyday life of Native Americans from various tribes across the country. The narrator uses encouraging words to describe the tribes, such as survivor, patriot and spiritualist.

Marshall McKay, chief of the YochaDehe Wintun Nation, said, "The R-word is as derogatory a slur as the N-word. When this name first came to be, it was a vehicle for people to bring the victims of violence into an office so they could collect a bounty."

In an interview, McKay tried to explain the brutal origins of the word the Washington D. C. NFL team was named for. He said when the name first came into existence when victims of violence were brought into an office so that they could collect a bounty.

In January this year, a full version of the ad was posted on the YouTube page of the National Congress of American Indians. But, the NBA finals between the Miami Heat and the San Antonio Spurs will mark the first time the ad will reach a vast audience.

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