Facebook encourages Small Businesses to Use Power of its Platform

A market research firm comScore has revealed that that 20% of all time spent on mobile devices is spent on Facebook, which is good for customers looking for businesses, products and services. They can also figure out which companies are being used by their friends.

Facebook has realized that small businesses have become an increasingly important segment of its advertisers. And now, it has been making efforts to encourage smaller companies to understand and use the power of its platform.

Facebook Fit, a five-city small business boot camp tour, was launched by the company this summer. The event was wrapped on Tuesday at Facebook headquarters in Menlo Park, California.

"People think of Facebook as a social platform, and Facebook is social because it's about real people. But the only way Facebook is going to succeed is when we get to the place where we're helping (small businesses) drive real business results, not social results", said Dan Levy, Facebook's director of global small business. Levy added that Facebook wants to help small businesses in a way that people buy from them online and download the applications they offer.

Facebook ads are often liked by businesses as they show up in a user's news feed in the middle of updates from friends and relatives. Also, other advertisers are able to find better prospects in almost limitless ways because of the unique approach of Facebook.

Levy said that it is very important for investors to ensure that whatever they invest in must reach the people important for their business.

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