Facebook to Cut Messaging from Main Mobile App to Encourage its Messenger Use
In a bid to encourage Facebook users to download and use its long available Messenger app for iOS and Android, the social networking giant is planning to do away with messaging from within the Facebook app.
On Monday technology website TechCrunch was informed that "over the next few days", Facebook will be finally killing off the messaging functionality within its main app. This move is in a way a push for the users to download its alternative exclusively designed app for messaging.
The same was done in Europe over the last few months and now the shifting of chat engine from Facebook app will be carried out globally. The users will still be able to send messages from mobile web, iPad, feature phones, Windows phone, and desktop within the main Facebook app until further notice.
To inform all its users about this new development and avoid all types of confusions Facebook is going to issue notifications to its users about the changes along with emails.
A statement released by Facebook said, "To focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences".
This move can be stated as the part of Mark Zuckerberg intention to expand Facebook's family of apps. The company recently hired David Marcus, former PayPal president, to take charge of all the messaging products. It is expected that he will develop Messenger while helping to build and promote new mobile messaging services.
This Facebook Messenger app is available for free download right away if one is using Facebook on cell phone to send messages to friends.
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