Twitter criticized for appointing ‘white’ Jeffrey Siminoff as new Diversity chief

Twitter criticized for appointing ‘white’ Jeffrey Siminoff as new Diversity chief

With Twitter already facing a lot off criticism for the lack of diversity in its workforce, the company has now triggered a new controversy with its recent announcement that it has hired a 'white' man -- ex-Apple executive Jeffrey Siminoff -- as its new VP for Diversity and Inclusion.

Siminoff has taken over the mentioned post at Twitter from Janet Van Huysse, who held the position for the last six years. At Apple too, Siminoff was the head of Diversity and Inclusion.

The appointment of Siminoff as Twitter's new VP of Diversity and Inclusion has apparently backfired on the company, as it has further blemished its image when it comes to workforce-diversity statistics. Twitter has been at the receiving end of criticism over lack of workforce diversity because of the fact that 60 percent of its employees are employees are white; and nearly 72 percent of its leadership positions are held by white executives.

Moreover, though Twitter has an overwhelmingly high number of black users, barely 2 percent of the company's workforce comprises black employees; with none of the company's leadership posts occupied by a black executive.

Expressing disappointment at Twitter's appointment of 'white' Siminoff as its new Diversity and Inclusion chief, Civil-rights leader Rev. Jesse Jackson told USA Today: "Blacks and Latinos over-index on using Twitter, but their board of directors and C-suite leadership remain all white."

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