Apple has shuttered its Topsy Labs unit

Apple has shuttered its Topsy Labs unit

Tech giant Apple has shut down its Topsy Labs unit, which specialized in analyzing Twitter data and offering insights on tweets, users, and events.

The now-shuttered Topsy Labs unit was created by Apple after its acquisition of San Francisco-based social analytics firm Topsy. Apple acquired Topsy in December 2013, in a more than $200 million deal.

Topsy was one of the early partners of Twitter microblogging service; and, as such, it enjoyed direct access to billions of tweets posted by Twitter users over the years. The company – which has indexed all the tweets to make them easily and quickly searchable – analyzed Twitter data to unfold users’ current sentiment on wide-ranging subjects.

With Apple having announced the shutdown of its Topsy Labs division, the ‘www.topsy.com’ website now directs users to an Apple support page.

Confirming the shutdown, Topsy said in a Tuesday night tweet, which was apparently the last tweet from its @Topsy account, December 16, 2015: "We've searched our last tweet."

Meanwhile, in reference to Apple’s shutdown of Topsy, The Mac Observer said in recent report that Topsy's analytics could likely be used by Apple for services like the iTunes media store, Siri, or iAd advertising platform.

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