Apple acquires Swiss-based motion capture technology startup Faceshift

Apple acquires Swiss-based motion capture technology startup Faceshift

According to a MacRumors report, US tech giant Apple has acquired Switzerland-based motion capture technology startup called Faceshift.

The acquisition of Faceshift has not been directly confirmed by Apple. However, in its comment on the reported acquisition deal, the company issued its characteristic statement about acquiring smaller tech companies “from time to time.”

Faceshift was originally founded in Zurich by three academicians --- Thibaut Weise, Brian Amberg, and Sofien Bouaziz. It is a spinoff from the Computer Graphics and Geometry Laboratory at the École Polytechnique Fédérale de Lausanne in Switzerland.

Faceshift’s motion capture technology has the capability to capture facial expressions, which are then grafted with digital avatars in nearly real time. The company has gained much of its recognition from its motion capture work for Star Wars: The Force Awakens.

Meanwhile, though Apple has not made any official disclosure about how it plans to use Faceshift’s motion capture technology, Karl Krantz -- founder of Silicon Valley Virtual Reality -- said: “This acquisition fits in with some of Apple’s most recent deals which have centred on machine learning and related technologies such as voice recognition, augmented reality and artificial intelligence.”

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