2017 Fiat 124 Spider Ad featuring Charlie Sheen was notably absent during unveiling of vehicle at Los Angeles Auto Show
The new 2017 Fiat 124 Spider’s ad, featuring Charlie Sheen driving wildly in the latest roadster, was absent at the time of the unveiling of the two-seater vehicle previously this week at the Los Angeles Auto Show.
On November 3,during a sneak preview of the latest Fiat 124 roadster at the Fiat Chrysler headquarters in Auburn Hill, Michigan, some reporters were shown the video, which was still incomplete.
Sheen went on the Today show on November 17, and told the world that he was HIV positive, which he kept a secret for 4 years. Soon the news over Sheen's former partners feeling annoyed as he allegedly didn't tell them prior having sexual relations with them, spread everywhere.
It is apparent that after than the Fiat ad featuring Charlie Sheen was taken off from the marketing plans of the company. There are still questions over what happened during the time between the sneak preview and the LA Auto Show debut?
As per an article, published on the DetroitBureau.com, FCA spokesperson Diane Martin said that presently there was no plan for any FIAT creative beyond 'House Arrest', featuring Charlie Sheen to run online or on-air.
Martin also mentioned that the Italian brand's global boss and head of FCA marketing,Olivier Francoisand his team, said, “Shoot creative for many purposes -- oftentimes it is for internal presentations or auto show presentation purposes only -- and is not ever intended to run as part of an on-air or online campaign”.
The public is pondering over whether there is any relationship between the hesitation toput the ad on air and Sheen's revelation about HIV or not.
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