Instagram testing ads which exploit Apple's 3D Touch and Apple Pay technologies
According to a Digiday report, Facebook-owned Instagram photo- and video-sharing service is carrying out a testing of ads which leverage two recent technologies made available by tech giant Apple --- the 3D Touch technology; and the Apple Pay mobile payment system.
Instagram's reported move to exploit the 3D touch and Apple Pay technologies in ads is evidently a part of a comprehensive effort by the company to increase its cash returns from the photo-sharing service.
About the manner in which Apple's 3D Touch and Apple Pay technologies will be exploited by Instagram in its ads, the Digiday report - citing information shared by unidentified sources - has revealed that leveraging of 3D Touch technology will enable Instagram users to switch among multiple product options when they browse an ad in their feed.
The leveraging of Apple Pay mechanism in Instagram ads, on the other hand, will give users the ability to make almost instant payments for their purchases.
Moreover, Instagram is also probably considering some other ways in which Apple's recent technologies can be exploited to make ads more profitable. One of the ideas under consideration is to sell restaurant menu items directly from users' feeds, without requiring the users to switch apps.
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