Instagram testing ads which exploit Apple's 3D Touch and Apple Pay technologies

Instagram testing ads which exploit Apple's 3D Touch and Apple Pay technologies

According to a Digiday report, Facebook-owned Instagram photo- and video-sharing service is carrying out a testing of ads which leverage two recent technologies made available by tech giant Apple --- the 3D Touch technology; and the Apple Pay mobile payment system.

Instagram's reported move to exploit the 3D touch and Apple Pay technologies in ads is evidently a part of a comprehensive effort by the company to increase its cash returns from the photo-sharing service.

About the manner in which Apple's 3D Touch and Apple Pay technologies will be exploited by Instagram in its ads, the Digiday report - citing information shared by unidentified sources - has revealed that leveraging of 3D Touch technology will enable Instagram users to switch among multiple product options when they browse an ad in their feed.

The leveraging of Apple Pay mechanism in Instagram ads, on the other hand, will give users the ability to make almost instant payments for their purchases.

Moreover, Instagram is also probably considering some other ways in which Apple's recent technologies can be exploited to make ads more profitable. One of the ideas under consideration is to sell restaurant menu items directly from users' feeds, without requiring the users to switch apps.

Popular Stories

Overall childhood ‘asthma epidemic’ levels off in U.S.

The overall ‘asthma epidemic’ among children has... Read More

‘UC Quits’ Working to Help California Smokers Get Rid Of Smoking

As New Year is approaching, people have already... Read More

Scientists begin Stem Cell research to find cure for Alzheimer’s

Alzheimer’s disease, the commonest cause of... Read More

New House Bill to Restrict First-Time Opioid Prescriptions

Cases of opioid abuse have been increasing and... Read More

Comcast installs DOCSIS 3.1 modem on customer-facing network in Philadelphia

In an announcement made on December 22, cable giant... Read More