Fast food TV Ads Have Great Influence on Children: Study
According to researchers, fast food TV ads have great influence on children, especially if a free toy is offered along with food. A new study has found that the more frequent children watched TV ads that advertised kid’s fast-food meals, the more frequent their families visited those particular restaurants running the ads.
The parents were asked few questions that included: how frequent their children watched four children's TV channels, if their children compelled to go to the two advertised national fast-food chains on four children’s channels, if their children collected toys that were being offered along with the food, and how frequent families went to those fast-food restaurants.
Researchers added that approximately 80% children were influenced from the two advertised restaurant chains’ on those four children’s channels.
The investigators found that 37% of the parents said their families went more often to the two fast food chains, and 54% of children compelled to go in any case to one of the restaurants. And 29 % of kids collected toys from the food chains.
Major reason behind more often fast-food chains visits included TV watching of kids the entire day. Most times, kids watch Children’s networks that were showing ads targeting children.
Jennifer Emend of Dartmouth College's Geisel School of Medicine in New Hampshire and study author said in a journal news release, “For now, our best advice to parents is to switch their child to commercial-free TV programming to help avoid pestering for foods seen in commercials”.
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