Facebook rolls out new ‘Slideshow’ ad format for emerging markets
Social network Facebook announced the rollout of a new ad format called ‘Slideshow’ on Thursday. The new ‘Slideshow’ ad format has been released by Facebook as an evident effort to attract users – and generate revenue – in emerging markets.
The ‘Slideshow’ ads format essentially makes ads work better in the world’s emerging markets which still use older technology.
‘Slideshow’ ads are basically a series of still images which are comparatively much easier to view than traditional video ads, especially in emerging markets in which Internet connections are deplorably slow and people mostly use cheaper mobile handsets.
The ‘Slideshow’ ad format rolled out by Facebook takes 3-7 photos, which are then auto-played as a 5-10 second long slideshow with transitions. Though the Slideshow ads – which do not include sound - look quite similar to the regular video ads, they get downloaded quickly on all connections or devices.
The rollout of the new ‘Slideshow’ ad format by Facebook underscores the company’s efforts to ensure that brands reach their ads to users, irrespective of Internet connection speeds or the size of device screens. With Facebook’s Creative Accelerator already connecting brands with users, the company has asserted that “Partnering with some of the world’s top brands and agencies, we proved that beautiful creative drives real results in emerging and high-growth countries.”
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