Apple quietly rolls out ‘carrier billing for iTunes’ for O2 customers in Germany
According to a TechCrunch report, tech giant Apple has collaborated with O2/Telefonica in Germany to roll out carrier billing for iTunes. The move underscores a new mechanism – other than credit or debit cards - for customers of O2 wireless network to pay for their iTunes purchases.
Revealing that Apple has quietly rolled out ‘carrier billing for iTunes’ in Germany, the TechCrunch report said that O2 wireless network users will now be able to pay for their digital goods purchases at iTunes directly in their phone bills.
As such, wireless customers of Telefonica-owned O2 in Germany can now link up their phone numbers to charge the apps and other iTunes purchases to their mobile bills. The ‘carrier billing for iTunes’ payment mechanism will enable customers to sidestep the requirement of a credit or debit card, or potentially even a bank account.
Revealing that Apple has commenced the rollout of the ‘carrier billing for iTunes’ feature for O2/Telefonica customers in Germany, an O2 spokesperson told TechCrunch via email that the feature will become available to all O2 users -- prepaid and postpaid -- by November.
The spokesperson said that “Telefónica Germany is working with Apple related to carrier billing;” and further added: “Payment via the O2 phone bill is now available for Apple Music, iTunes, App Store and iBooks Store Purchases.”
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