Facebook testing new video section on its mobile app
In an earlier-this-week announcement, social network Facebook said that it is testing a new video section on its mobile app. The new section will give Facebook users the ability to find and watch videos, just like they do on Google’s popular YouTube video-sharing site.
Announcing the experimental video section on the Facebook mobile app, Facebook said that the section which it is testing will be populated with content that has been liked and saved by users, as well as content that has been recommended by the users’ friends and posted by pages they follow.
According to Facebook, the new video section enables users to “discover, watch and share videos on Facebook that are relevant to them.”
Though Facebook’s new video section is presently in early testing phase, the ongoing trials of the section are an apparent indication of the fact that Facebook has efforts underway to move into an area dominated by YouTube.
Meanwhile, in reference to the testing of a new video section by Facebook on its mobile apps, Greg Gittrich - Chief Content Officer at millennial news website Vocativ – said: “It’s smart for Facebook to provide video experiences for different audience groups and viewing expectations. The bottom line is that it creates more opportunities for us to reach a large, diverse and engaged audience.”
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