NY Times: iOS ad blockers help users browse faster, conserve data and save money

NY Times: iOS ad blockers help users browse faster, conserve data and save money

According to the results of tests carried out by the New York Times, iOS ad-blocking apps not only help users in eliminating infuriating ads, but also enable them to browse faster, conserve data, and save time as well as money.

The revelation by NY Times comes close on the heels of a recent move by Apple to allow ad blockers into its iOS ecosystem, with the rollout of its latest iOS version - iOS 9 - in September.

To gauge the effect of iOS ad blockers on data usage, page load time, and data cost per page, the NY Times carried out two tests. For the tests, an iPhone 6 handsets, and three ad-blocking apps - Purify, Crystal, and 1Blocker - were used.

In the first test, NY Times focused on the data sizes of the 50 most popular news websites -- with and without ad blockers enabled -- and then calculated the time taken for page loads on a 4G mobile network. The focus of the second test was on battery life; and NY Times used custom-made apps which were sequenced to go through popular websites - with ads and without ads - in a recurrent loop.

Highlighting the results of the tests, NY Times said that "for a number of websites that contained mobile ads with a lot of data, Web page data sizes decreased significantly and load times accelerated enormously with ad blockers turned on;" and added: "The iPhone's battery life also improved - but more modestly - with ads removed."

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