NY Times: Games will be “primary selling point” of new Apple TV

NY Times: Games will be “primary selling point” of new Apple TV

In an online report released on Sunday, the New York Times said that Apple is apparently planning to launch its revamped Apple TV set-top box with a gaming focus. The tech giant is expected to unveil its revamped Apple TV at a product launch event scheduled to be held in San Francisco on September 9.

According to the NY Times report, games will seemingly be "a primary selling point" of the new Apple TV; thereby marking Apple's foray into the console arena.

With the present gaming capabilities of Apple TV largely restricted to AirPlay streams of iOS games, the report has pointed out that Apple plans to focus on casual gamers with its new Apple TV; thus posing a potential competition to Nintendo and its Wii and Wii U consoles.

The NY Times report, based on the information shared by unidentified sources familiar with Apple's plans, has revealed that the cost of the soon-to-be-unveiled new Apple TV model will likely begin at $150.

Moreover, as per the NY Times sources, the new Apple TV will boast increased power for improved graphics; and will come with a new remote which can also work as a controller. The report also said that the new Apple TV will also probably come with an app store to enable users to purchase games.

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