Facebook launches its new personal assistant ‘M’

Facebook launches its new personal assistant ‘M’

David Marcus, vice president of messaging products at Facebook, made an announcement about the test run of its ‘M’ personal assistant on August 26. ‘M’ is on the top of the Facebook Messenger app that runs on smartphones. In the beginning, ‘M’ has just a few hundred San Francisco users.

As per reports, ‘M’ does not resemble James Bond's or Peter Lorre's role in the Fritz Lang movie having the same name. At present, the personal assistant is text-based. Facebook's Messenger app is used to send a message to ‘M’ and after that, text message is returned.

M is different from its three sisters; it is a hybrid. It is also different from Amazon's Echo. Artificial intelligence and Facebook employees, who have been named as M trainers, powered it. They ensured that every request is responded in a better way, and more than just the Internet links.

According to Marcus, “Unlike other AI-based services in the market, ‘M’ can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more”.

Marcus also said that the difference between other digital personal assistants and ‘M’ is that it is capable of completing tasks requested by users in the real world. For example, if it is requested for a gift, it can place an order. In order to do so, it makes use of its human lackeys.

Facebook is also looking forward to make money by associating with some businesses, which receive several requests via ‘M’.

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