Facebook unveils new ad offerings to boost its advertising repertoire

Facebook unveils new ad offerings to boost its advertising repertoire

In an announcement made on Tuesday, Facebook social network said that it is rolling out new ad offerings for its own platform as well as for its third-party ad network.

The announcement implies that Facebook is apparently planning to give its advertising repertoire a notable boost, especially at a time when videos are becoming one of the most lucrative online ad formats.

According to the announcement, the biggest addition which Facebook is making to its Audience Network is the introduction of native video. Unveiling the new ad offering, Facebook said that the auto-playing native video ads which are presently found on the social network will henceforth be made available to partner publishers, and also inside other apps.

Moreover, Facebook has also revealed that its interstitial ad options will now boast the addition of click-to-play formats, slideshow-like carousel ads, and Dynamic Product Ads.

The new interstitial ad options announced by Facebook underscore a significant addition because click-to-play formats are useful for games, while carousel ads allow advertisers to show several images in one ad, and Dynamic Product Ads – introduced earlier this year – enable advertisers to show customizable ads to users, based on what they have previously viewed or clicked on.

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