T-Mobile adds record-high number of 2.1 million customers in 2015 Q2
US wireless carrier T-Mobile has revealed that it added a record number of 2.1 million customers in the 2015 second quarter. As a result of the addition of the record-high number of customers, the carrier's subscriber base has now touched approximately 58.9 million users.
The number of new user additions disclosed by T-Mobile for the 2015 second quarter is an apparent indication of the fact that the company's 'Un-Carrier' program is yielding positive results. The newest series of moves under the 'Un-Carrier' program chiefly included an overhaul of pricing plans, the elimination of annual contracts, and forceful marketing campaigns.
In addition, T-Mobile has also been shelling out hundreds of dollars to cover the 'switching' costs for customers who switch over to T-Mobile from rival carriers --- AT&T, Verizon and Sprint.
Moreover, T-Mobile has also given its subscribers the ability to roll over their data usage from month-to-month; and is also offering free music streaming which is not counted against the subscribers' data use.
One of T-Mobile's most recent incentives is called 'Mobile without borders,' which is part of the company's bigger and more aggressive 'Un-carrier Amped' campaign. The new initiative will allow T-Mobile subscribers to make calls, send text messages and use 4G data services throughout Mexico and Canada at no additional charge.
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