AT&T Website, Mobile App to Offer Hulu’s Content
Coming only second to last year’s OnCue service, purchased by Verizon from Intel Corp in an attempt to expand into the genre of next-generation video services, is AT&T’s recent endeavor to popularize its Hulu subscription streaming service by making it available to customers, both on its website and as a mobile application.
Andrew Goodman, associate vice president, AT&T content acquisition, was quoted as saying, “We know that our customers want to be able to access video on multiple devices. So we're excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens”.
Today, more people wish to watch their favorite shows online. This is the reason why they are dumping their expensive cable connections in favour of websites like Hulu, Netflix Inc and Amazon.com Inc, which allow them to stream a major portion of their content for free. Even the current deal between AT&T and Hulu centers on Hulu’s free content.
Hulu is a premium streaming platform that offers current season programming from five of the six top broadcast networks and maintains full libraries of hit series such as Seinfeld, Empire, South Park, CSI and the like. It works on the subscription fee model, thus, charging its customers a monthly fee and opening before them extensive streams of content from numerous programming networks including ABC, Adult Swim, Cartoon Network, Comedy Central, FOX, FX, MTV, NBC, Nickelodeon and TNT.
Through Hulu, AT&T customers will now be able to browse Hulu programs and select the shows they want to watch, through an AT&T app for mobile device viewing or an AT&T website for Internet viewing. AT&T is also contemplating on bringing in a Hulu app to TV.
Prior to this, last year, AT&T entered into a joint venture with The Chernin Group, for the latter’s Otter Media services, thereby foraying into the field of web-based video services.
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