Apple may offer free music trial of its upcoming streaming music service
Since long there have been a lot of rumors about Apple's upcoming music streaming service. Some reports have suggested that it will offer a free tier, whereas others have claimed the opposite. There is probability that the end result will b lying somewhere in between.
However, the latest reports said that Apple might be eyeing the use of free tracks as a way for attracting potential customers.
As per some sources, there are chances that Apple will shift its views, which were adamantly against offering free music. The views may shift toward accepting that the company might have to offer some free music as part of its music streaming business model.
It's noteworthy that there are very few chances that Apple will ever offer a free, ad-supported version of its music streaming service. Instead the company could be looking forward to offer users a free trial running between one and three months.
It would be in stark contrast to the likes of Spotify, which at present is offering a free ad-supported version of its service and a premium version for those who don't want to listen to the ads.
Along with many other companies, Apple has been very concerned with the adoption of ‘freemium’ model by some services. They have argued that the model does not generate enough money for supporting the entire music business. Furthermore, offering free music does not give users any incentive to pay for a subscription.
However, others have suggested that while a freemium model might not support the industry as it is now, but the music industry keeps on changing and will adapt to changes that a new business model might bring.
Apple's stance is lined up with the opinion of the world's three largest record labels, including Sony Music Entertainment, Universal Music Group and Warner Music Group.
However, this opinion has led to an investigation by the Federal Trade Commission (FTC), as some have argued that Apple is using its dominance in the digital music industry for putting services like Spotify at a disadvantage.
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