Microsoft, Yahoo renew their partnership in search

Microsoft, Yahoo renew their partnership in search

In an announcement made on Thursday, Microsoft and Yahoo revealed that they have renewed their partnership in search. The renewed search deal announced by Microsoft and yahoo marks a revision of the companies’ original search agreement signed in 2009.

The renewal of search deal by Microsoft and Yahoo is basically aimed at improving the search experience. In addition, the updated deal will also give users the ability to conveniently experience search across multiple platforms.

Along with allowing greater flexibility in searches, the renewed search deal will end Yahoo's exclusive sales force role with advertisers. Under the terms of the new search partnership, Yahoo will be able to deliver its own search results and ads for up to 50 percent of the searches conducted by visitors to the site.

However, just like the original deal worked out by the two companies, Microsoft will provide search services on computers; and Yahoo will get 88 percent of the Bing Ads revenue for searches made via Yahoo. As such, Yahoo will have to use Bing search results and ads on desktop searches, but will still be able to offer its own results for searches on mobile devices.

About the renewed search deal, Yahoo CEO Marissa Mayer said that the revised search agreement will allow Yahoo “to enhance our user experience and innovate more in our search business;” while Microsoft CEO Satya Nadella said: "Our (Microsoft’s) global partnership with Yahoo has benefited our shared customers over the past five years and I look forward to building on what we've already accomplished together."

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