DirecTV Stops its Advertising Campaign after Comcast Complaint

DirecTV Stops its Advertising Campaign after Comcast Complaint

DirecTV has ended its advertising campaign after Comcast Corporation complained about the claims of better service.

Jon Gieselman, DirecTV's senior vice president of marketing, said that it was already planned that the Rob Lowe campaign will end at the end of the first quarter of 2015. Comcast complained about the ads' assertions that DirecTV offered superior signal reliability and better customer service.

"We wanted to launch our new campaign with Hannah Davis in the Final Four, referring to the Sports Illustrated swimsuit model and the NCAA college basketball tournament", said Gieselman.

The Council of Better Business Bureau National Advertising Division suggested that DirecTV has ended the claims. A Comcast representative said that they are satisfied with the decision of NAD that proves DirecTV's advertising campaign makes false claims.

Cara Brugnoli, DirecTV spokeswoman, said any outside factor has not influenced the timing of the end of the campaign. Gieselman also said that they always reserve the right to return the Rob Lowe campaign, in its current form or with new spots.

According to CBS News reports, results of NAD, are not legally binding and DirecTV doesn't have to discontinue running the commercials. The Better Business Bureau National Advertising Division is with Comcast in most of the cases and it had asked DirecTV to remove or alter the ads.

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