Facebook opening up Messenger to developers; launching new Messenger features for businesses
In an announcement made at the F8 Developer’s Conference held in San Francisco on Wednesday, Facebook said that it is opening its Messenger service to outside developers, so as to enable them to create companion apps for the service.
In addition, Facebook also said at the conference that it is launching new features for the Messenger app, so that the app can be used by businesses to interact with their customers.
Facebook’s move to open Messenger to outside developers will essentially give developers the ability to integrate their own apps into the platform. As a result of the integration, users of the Messenger app will be able to share photos, videos, music, and other kinds of media more easily. Moreover, users will also be able to create their own GIFs or special-effects videos and share them with their friends.
Meanwhile, Facebook’s decision to launch a suite of new business-centric features for the Messenger app is chiefly aimed at facilitating businesses in offering personalized online service to customers. With the help of the Businesses on Messenger program, companies will be able to chat with customers in real time; as well as send order-tracking information to customers, and give them interactive receipts tied to their orders.
Noting that Businesses on Messenger program will transform customer service, Facebook executive David Marcus said in a keynote address at the conference that the program will simulate the “personal and delightful experience” of shopping at a brick-and-mortar store, along with giving customers the convenience of accessing an online inventory.
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