Alibaba demos new ‘Smile to Pay’ facial-recognition payment system

Alibaba demos new ‘Smile to Pay’ facial-recognition payment system

A recently-published article in the South China Morning Post has revealed that Chinese e-commerce merchant Alibaba demonstrated a new facial-recognition payment system at the CeBIT 2015 conference held in Germany this week.

The new facial-recognition payment system - dubbed 'Smile to Pay' - was demonstrated at the conference by Alibaba Group Holdings' founder and CEO Jack Ma. The system, which is still in development, is being developed by Alibaba's Ant Financial subsidiary; and is being created to work with Alibaba's own mobile payments system called Alipay.

The demonstration of the 'Smile to Pay' system at the CeBIT 2015 conference revealed that the new system being developed by Alibaba is essentially a mobile purchase security system which allows users to make payments with a 'selfie.'

The 'Smile to Pay' system is capable of identifying a buyer on the basis of a selfie taken on a smartphone at the time of a purchase. The system, with the help of facial-recognition software, compares the selfie with a stored photo of the buyer.

About the new 'Smile to Pay' system, Jack Ma said at the conference: "[Using] online payments to buy things is always a big headache… You forget your password, you worry about security. Today we'll show you a new technology, how in the future people will buy things online."

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