Nintendo partnering with DeNA to bring its games to mobile devices
On Tuesday, Japanese video game maker Nintendo announced that it plans to partner with DeNA Co, in an effort to bring its games to mobile devices. The announcement is noteworthy because, until now, Nintendo has resisted the temptation to shift to the mobile-gaming world.
With Nintendo finally set to foray into the mobile apps arena, the partnership between Nintendo and DeNA will essentially be aimed at developing as well as operating gaming apps. As a result of the move, Nintendo's iconic characters, like Mario, will come to smartphones and tablets.
In addition to their partnership for putting Nintendo's games on mobile devices, Nintendo and DeNA also plan to launch an online membership service later this year. The service will be accessible on mobile devices, and also on Nintendo's existing Wii U console and portable 3DS.
Meanwhile, under the terms of the partnership, both Nintendo and DeNA will acquire 22 billion yen worth of shares in each other. The share purchase will give Nintendo a 10 percent stake in DeNA, which, in turn, will get a 1.2 percent stake in Nintendo.
About the Nintendo-DeNA partnership, Nintendo president Satoru Iwata: "This will allow us to build a bridge between smart devices and gaming consoles. It doesn't mean smart devices will eat away at gaming consoles, it will create an entirely new type of demand."
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