Songza acquisition will help Google improve music offerings and put music in online ads
Earlier this week, tech giant Google revealed in an announcement that it has acquired music streaming service Songza. The acquisition apparently underscores Google's efforts to enhance its music offerings, as well as and support the emerging trend of putting music in online advertisements.
The acquisition of Songza by Google is a noteworthy move, especially since the streaming music technology has been developed by Songza into a service which curates playlists so that music lovers can enjoy the perfect music all the time based on data. The Songza service works on the Google Android and the Apple iOS platforms.
Despite the fact that Google does not have any immediate plans to make changes to the Songza service, it is evident that - in the coming months - new ways will be explored by Google to bring Songza's best features to its products like YouTube, Google Play Music and others.
The employees of Songza will initially remain in the company's headquarters in Long Island City; though they will eventually shift to Google's office in New York City.
With regard to the future of Songza post-acquisition, a page on the website of the company hints at how "advertisers can leverage the Songza platform to create lifestyle-enhancing experiences for customers that pair the perfect products to the perfect moment."
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