AT&T’s GigaPower service ‘without tracking’ will cost an extra $29/month

AT&T’s GigaPower service ‘without tracking’ will cost an extra $29/month

US wireless carrier AT&T has tacked a $29-per-month 'privacy' fee on its recently-announced GigaPower super-fast Internet service - the 1-gigabit-per-second (1Gbps) service - which it is launching in Kansas City to compete with the Google Fiber service.

Announcing its GigaPower service in Kansas City and surrounding areas, AT&T has said that the super-fast Internet service will cost the customers $70 per month. The pricing announced by AT&T is actually underscores a 'premier' offering which will enable AT&T to serve targeted ads to customers by tracking and sharing their Internet searches and browsing history.

Customers who do not want their Internet searches and browsing history to be tracked and shared by AT&T will have to opt out of the 'premier' offering by paying an additional amount of $29. As such, the 'standard' - without tracking - GigaPower Internet service which will be offered by AT&T will cost $99 per month.

Defending AT&T's pricing model for the GigaPower service, and the extra $29 'privacy' fee, a company spokesperson told the Wall Street Journal that ad targeting unfolds a profit-making chance for AT&T; thereby allowing participating customers to earn a discount. The spokesperson said that the $70 service is sold as a 'discounted' connection; while the 'opt out' service - which does not make more money for the company - comes at a higher price of $99.

The spokesperson said: "We can offer a lower price to customers participating in AT&T Internet Preferences because advertisers will pay us for the opportunity to deliver relevant advertising and offers tailored to our customer's interest."

Popular Stories

Overall childhood ‘asthma epidemic’ levels off in U.S.

The overall ‘asthma epidemic’ among children has... Read More

‘UC Quits’ Working to Help California Smokers Get Rid Of Smoking

As New Year is approaching, people have already... Read More

Scientists begin Stem Cell research to find cure for Alzheimer’s

Alzheimer’s disease, the commonest cause of... Read More

New House Bill to Restrict First-Time Opioid Prescriptions

Cases of opioid abuse have been increasing and... Read More

Comcast installs DOCSIS 3.1 modem on customer-facing network in Philadelphia

In an announcement made on December 22, cable giant... Read More