Google to launch comparison platform for car insurance

Google to launch comparison platform for car insurance

According to an analyst from Forrester Research, an independent technology and market research company, Google, is going to launch a site for car insurance. The report stated that the comparison site was Google's long- anticipated project.

As per the reports, the site will offer services to compare car insurance quotes from more than 125 providers. The company's plans could include selling insurance itself. To get quotes, one has to enter just car's registration number.

Google UK has been running its Google Compare program from last two years for car insurance, credit cards, mortgage rates and travel insurance. When a user searches 'car insurance' on Google. co. uk, it features the sponsored ad box for Google Compare between ads in top lines and organic searches. Similar technique has been expected to star in the US as well.

The search experience will be similar to as users get while searching for shopping, hotels and flight. In the report, Forrester analyst Ellen Carney, wrote, "Even though insurers have been mentioning Google overtures to participate on the comparison site to me for more than two years now, the Google Compare US site launch keeps getting pushed back".

According to Carney, the comparison site was expected to be launched in California in December, but now, it will start in the first quarter of 2015. Users from Pennsylvania, Illinois and Texas could use the site after in the first quarter of the year. Carney said that she had heard that the site would not begin until first quarter.

Carney wrote that some reports suggested that the internet company's new site will have big implications for United States insurers, but many other insurers of the country have adopted a wait-and-see approach before jumping on. Google has not commented on the issue.

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