Twitter starts collecting data on apps downloaded by users

Twitter starts collecting data on apps downloaded by users

According to a Recode report, popular microblogging service Twitter has plans underway to fuel its targeted advertising efforts by collecting data on the apps which are being downloaded by users.

Beginning Wednesday, Twitter has started collecting data on which other apps have been downloaded by its users on their iOS and Android smartphones.

With regard to the move, Twitter has asserted that the data which it collects on apps downloaded by users is largely an effort aimed at delivering more appropriate "tailored content" to its users. As such, the company claims it will be able to build a "more personal" experience for users.

The "tailored content" which Twitter has hinted at basically includes advertisements targeting the users on the basis of the apps they have downloaded. In addition, Twitter will also probably serve up better recommendations to users about whom to follow when they sign up, and even possibly more relevant first tweets in the feed, which could help the company hook users early.

About the move to collect data on users' downloaded apps, Twitter said in the Security and Privacy section of its support site that it will be "collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in."

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