Uber brings aboard outside privacy experts for “in-depth review” of its privacy policies

Uber brings aboard outside privacy experts for “in-depth review” of its privacy policies

In an announcement made on Thursday, Silicon Valley-based ride-sharing firm Uber has revealed that it is working with privacy experts from a Washington, D. C., law firm, to carry out "in-depth review" of its privacy practices.

The law firm with which Uber is working for review and assessment of its privacy policies is Hogan Lovells - a law firm that is at the forefront of data privacy issues. The comprehensive review of Uber's privacy policies is being led by Harriet Pearson, IBM's former chief privacy officer.

The review into Uber's privacy policies is evidently a 'damage control' effort by the company which has recently been facing a lot of criticism, from customers as well as non-customers, over its alleged lack of respect for user privacy.

Despite the fact that Uber has not official disclosed the changes it plans to make to its privacy on the basis of the results of the review, it is apparent that the company will largely address the circumstances around which it can gain access to rider logs and trip histories of its customers.

With regard to the move to bring aboard outside privacy experts to review its privacy policies, Uber said in an official blog post that its business is chiefly dependent on "the trust of the millions of riders and drivers" who use its ride-sharing service.

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