Uber Receives ‘F’ Rating from Better Business Bureau
Uber, a smartphone-based ride sharing service based in San Francisco, has received an 'F' rating by the Better Business Bureau. Better Business Bureau is a nonprofit organization that tries to resolve consumer disputes and also set standards for advertising and other business practices.
Uber aims to provide its customers an easy way to hail a ride by using their smartphones, but in the recent days the service has raised their price which has caused inconvenience to many customers.
The 'F' grade that Uber received is the lowest grade that the Bureau could give. Almost 100 complaints from customers were filed over the period of past three years against Uber. Most of the complaints are related to the increased price. Some other customers even complained that they were not aware of the surge pricing, and even Uber's customer service was unresponsive in settling their complaints.
A customer posted on BBS site saying, "Uber charged my card $710 for a nine-mile drive without notifying me of the surge charges that were in place at the time of my ride and will not refund".
Customers said that Uber's surge pricing goes into effect mostly during the busy periods of high demand. They said that the company's smartphone app on the other hand does not inform customers immediately they increase prices.
Some customers have also complained that Uber has charged multiple hundreds of dollars for surge-priced rides without any prior notification.
BBB President and CEO Lori Wilson said that ratings given by the Bureau are constantly in flux. These ratings changes depending on how and when a particular business responds to the complaints and other information posted to the BBB site.
In a statement, Uber said that surge pricing helps them to balance supply and demand. Uber is not the only company that received an 'F' grading, Lyft, an American transportation network company, also received an 'F' grading from BBB.
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