Ford has enormous amounts of pride and profits riding on 2015 Mustang
Ford's new 2015 Mustang model is scheduled to hit the showrooms in October, and a substantial amount of the automaker's pride and profits are riding on the new model.
One of the key concerns linked to the forthcoming 2015 Mustang how well the new Mustang model will sell in the overseas markets. With Ford's Mustang sporty car thus far having been designed exclusively for the US market, it is for the first time that the 2015 makeover of Mustang has been uniquely developed by the automaker so that it can appeal to overseas customers.
Despite the fact that Ford has previously launched its Mustang models in the foreign markets, the 2015 Mustang marks the first time that the sporty car is being launched overseas with marketing and sales efforts backed by the automaker.
With another big concerns for Ford being whether the 2015 Mustang will be able to outsell its vicious rival Chevrolet Camaro, Ford CEO Mark Fields - acknowledging that Ford has a lot at stake with the new Mustang - said in a recent video that the company does not want to screw up an icon.
Meanwhile, in a 2015 Mustang-related briefing to the auto writers Jim Farley - Ford's global sales and marketing chief - said: "Our biggest decision early on was to sell this car globally. It forced us to decide what a Mustang is and isn't."
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