Twitter opens up access to its Analytics tool to all users
In a Wednesday announcement, Twitter said that it is gradually rolling out its Analytics tool to all users. The Analytics tool - which gives the users the ability to keep track of the performance of the tweets they have posted - was launched by Twitter earlier this year; and was thus far available only to advertisers and verified Twitter users.
As a result of the move to expand the access of its Analytics tool to all users, any user with a more than two-week-old Twitter account, and tweets largely in English, French, Japanese or Spanish, will now be able to access their tweet activity dashboard at analytics. twitter. com. To avail the Analytics tool, users will have to log on to the mentioned site with their Twitter username and password.
The tweet activity dashboard will unfold for Twitter users the information with regard to number of people who engage with their tweets in real time. In addition, the dashboard enables the users to make month-on-month comparisons of their tweet activity, and also see the performance of each tweet. Moreover, users can also download their tweet metrics.
Announcing the expansion of the Analytics tool to all users, Twitter engineer Ian Chan wrote said in a Wednesday tweet: "Absolutely thrilled to open up access to http://analytics.twitter.com to EVERYONE."
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