Facebook trying to limit ‘clickbait’ with News Feed changes

Facebook trying to limit ‘clickbait’ with News Feed changes

In an evident attempt to improve the quality of News feeds, social network Facebook said in a Monday announcement that it has efforts underway to limit the so called 'clickbait' which shows up on users' News Feeds. The crack down on 'clickbait' will come via a few adjustments which Facebook intends to make to the News Feeds.

'Clickbait,' as per Facebook, underscores a particular tactic which comes to the fore "when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see."

'Clickbait' largely includes exclamation-laden posts such as "You'll NEVER believe which two stars got in a catfight!" or "CLICK to see this absolutely incredible REAL video!!!"

Back in April, Facebook had made an adjustment to crackdown on 'clickbait,' when it started filtering out spam posts which begged for shares and likes.

Facebook's latest move to filter out 'clickbait' implies that the company now values time spent engaged in a story over unique pageviews. As a result, a Facebook post which users click through and stay on the article will be deemed valuable; while a post that users click through and quickly move on will likely be flagged as 'clickbait.'

Hence, Facebook's new policy reflects a growing trend away from the pageview as the viral currency.

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